Throughout her career, Sherri has worked on mass, prestige, and niche brands that span across several categories, from skincare, haircare, cosmetics, spas, and more. Prior to founding SLC PR in 2020, Sherri was Associate Vice President at a leading beauty PR firm in New York City. There, she led some of the agency’s longest standing accounts.

Sherri's strategic thinking, paired with her enthusiasm for brand storytelling, has earned next-level results for her clients. She has a proven track record of success in delivering results. In addition to securing top tier press and full page feature stories in outlets including Vogue, Town & Country, WWD, Forbes, Women’s Health, and NewBeauty, (to name a few), her experience encompasses ideation and implementation of 360 degree campaigns, flawless execution of media events, holistic brand strategy, and so much more.

While launching SLC Public Relations has been her most exciting professional accomplishment, Sherri’s most important title is mom. She enjoys spending time with her family and being active–traveling, pilates, tennis, and snowboarding are a few of Sherri’s passions in between motherhood and running a business. Although she’s not an avid runner, Sherri ran both the Chicago and New York City marathons, and believes that anything can be achieved with the right mindset.

Sherri’s client experience includes: Babo Botanicals, Mustela, FHI Heat, Youngblood Mineral Cosmetics, Biologique Recherche, La Roche-Posay, eos, Dermalogica, WetBrush, Revlon Hair Tools, Garnier, Solta Medical (Clear+Brilliant, Thermage, Fraxel), Bed Head Hair Tools, Schwarzkopf, Dr Teals, DAPHNE Studio, Penelope & The Beauty Bar, Marc Anthony True Professional, Hot Tools… and more.