SLC Public Relations

RESULTS THAT MAKE AN IMPACT

SLC Public Relations is a full-service PR & communications partner for emerging and established beauty, lifestyle, and wellness brands.

We combine big agency expertise with boutique client service for a modern approach to PR. Bridging the gap between agency and in-house, we offer clients the luxury of working directly with a senior-level, strategic communications specialist top down.

At SLC Public Relations, we are passionate about storytelling and we are experts at our craft, propelling brands forward with 360 degree PR campaigns and strategies that drive awareness, build credibility, and fuel long-term growth. A true partner to our clients, we work closely to align on business goals and develop multidimensional strategies that effectively connect with consumers through press, influencers, retailers, strategic partnerships, and more.

MEET OUR FOUNDER

Sherri Copanzzi is a seasoned PR and communications specialist with over 15 years of experience in the beauty industry. Sherri’s strategic thinking, paired with her enthusiasm for brand storytelling, has earned next-level results for her clients. She founded SLC Public Relations in 2020 and from the beginning, all clients and projects have come through word of mouth–from former clients, former colleagues, and from her friends in the media. A true testament to the results she delivers and the reputation she’s built for herself in the industry.

Learn more about Sherri

CAPABILITIES

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MEDIA RELATIONS

We pride ourselves on our strong media relationships. Our press outreach includes national and regional print, broadcast, and digital media, plus outreach to top producers, beauty experts, and podcasts.

COMMUNICATIONS STRATEGY

We understand every brand has different goals, voices, and audiences. We immerse ourselves in your brand and develop comprehensive 360 degree plans and strategies that reach consumers through press, influencers, retailers, and more.

EVENTS & CREATIVE MAILINGS

From ideation to execution, our small but mighty team hosts press and influencer events with ease (just ask our clients!) We also offer creative, tactical mailing services for press, influencers, and KOLs.

INFLUENCER RELATIONS

Our influencer services range from organic influencer seeding to execution of paid partnerships, which includes identifying, negotiating and managing influencer programs.

BRAND PARTNERSHIPS & KOL SUPPORT

With years of working on dermatological and professional beauty brands under our belt, we have cultivated relationships with top KOLs, including dermatologists, makeup artists, and hairstylists that we can seed to and align with for brand partnerships. We also identify and oversee partnerships with like-minded businesses to further amplify your brand with your target audience.

WHERE YOU’VE SEEN OUR CLIENTS

OUR CLIENTS WIN AWARDS

We help our clients turn their products and campaigns into award-winning innovations.

WHAT OUR CLIENTS ARE SAYING

“SLC Public Relations’ strategic approach, creativity, media expertise, and commitment to client satisfaction makes her an amazing support for any organization. Sherri consistently exceeds expectations and delivers amazing results….She takes time to understand brand objectives and target audience…and has secured significant top tier media coverage as a result. We’ve already significantly increased our brand awareness which has helped us achieve our objectives. The collaboration is amazing…she is responsive, professional, and we consider her agency as an extension of our team. I wholeheartedly recommend SLC Public Relations.”

—Clotilde Valour-Deleage, Director of Digital & eCommerce at Mustela
“Sherri truly functions like an extension of our team. She knows our portfolio inside and out, and supports us with strategic insights…Recently, when we launched into a new category, we had the pleasure of working with SLC PR to execute a stunning in-person press event, where every detail was managed beautifully by Sherri and team…Our team has nothing but glowing things to say about our representation with SLC PR and would recommend the team with the utmost confidence!”

—Marykate O’Boyle, Global Brand Manager of Babo Botanicals
“SLC PR’s professionalism, focus, and drive to see us succeed have been unparalleled. Sherri functioned as an extension of our team from day one, and I always felt our brand was prioritized. I felt fully supported and understood— thanks to Sherri’s deep expertise in the beauty industry—which made our partnership both effective and enjoyable. We couldn't have asked for a better partner in elevating our brand!”

—JoLynn Henke, Co-Founder, Protéger
“Working with SLC PR has been a fantastic experience. Their exceptional organizational skills and proactive approach to PR makes the entire process smooth, stress-free and fun.”

—Peter Clarkson, Co-Founder, Protéger